10.07.2012

Logoworks

I want to share about all logo projects that I've made for these three years since I learned Visual Communication Design major at university. Logo is an important part to make a branding works. In my opinion, logo is also a conclusion of the branding itself. It gives people an image (both visually and emotionally) to a product. Several of these logos are being made for my friends and my study projects. But, some of them were actually made for the real projects.

So, these are all of them :)



1. SATRIA - 2012 | Satria is a supply shop for textile industry located in Bali. Their business is growing bigger but they never have any logo before. After doing a research with the target market and discussing with the client, this logo was born.

2. FRUITCY DELIGHT - 2010 | I had a great time when making this logo. It was for my friend marketing projects for a yogurt shop, so she gave me freedom for everything. It's rare chance for a designer to get a total freedom in making a project. I also made 3D dummy for the yogurt shop. Yum!

3. PERANTARA - 2011 | Another logo for my friend school projects. I didn't get a clear brief about the project, they were creating a national shipping service business plan and it needed a logo.

4. SARINANDE - 2010 | Phew, this logo was having a long journey before it got into the final look. My friend has a family bakery business for more than twenty years at my hometown. It is a busy shop and popular in our small city. So, this logo need a approval from her parents and grandmothers which I never been discussed with in the making of these logo. But, finally they took one of several option that I made and it's being used until now :)

5. PT. LAU - 2012 | My cousin and his friends started their own coal mining business. So, they need a logo that symbolize about the mining and also environmental look. They pick orange for the color so I can't do much with the color tone.

6. MISTER BASO - 2010 | It's an assignment to rebrand a restaurant at the shopping center in our city. My friend and me choose the famous meatball restaurant for a rebrand.

7. SILVER TONGUE - 2011 | Another logo project for my friend in management major. He created a vegetarian restaurant for his thesis and it needed a logo. If I'm not mistaken, silver tongue means tasty in Singapore (or Chinese) culture. So I go from the 'tongue' and blend it with the yin and yang concept. The color comes from the silver and pink from tongue original color.

8. IMTI - 2011 | IMTI is a hypnosis institute that just started to grow. Both of my friends started it in 2011 but I don't how the progress until now.

9. HASIL LAUT - 2011 | Another logo for my friend thesis project. He want to create a seafood restaurant in Indonesian style, so here it is.

10. GEDUNG 28 - 2010 | My projects for rebrand a public places in Jakarta. I choose Gedung 28, a museum of east Indonesian culture. It such a fun project and I totally satisfied with the result. The logo comes from a fertility sculpture in one of Irian Jaya's tribe.

11. UBER GAMES - 2012 | My friend started his own business in board games selling. He asked for a cartoon style logo that symbolize his business, so I made a globe that popped out from a box. The globe is a symbol that one day his business will be going international. Box is actually sacred for keeping all those board game safe :p

Well, that's all of my logo works. In the making of a logo, one thing that a designer need to compromise is individual vision. A designer creates a logo for a client and for the public. Taste, vision, opinions are some of many parts that needs to reach the same point of decision. But, a designer also have to convince the clients that what he/she designed is what the client exactly needs. There's always a limit in compromising.

Haha, I wish this post could help you that need some input for logo making. Have a nice day! :)

Well, I don't think all of my logo works is good enough. But the important thing is how your logo works in the right place and for a right needs.